Super Mario Run Downloads 90mil: $30mil in revenue

[Barozi]

SpokenTruth said:

Cloudman said:

Is it? I've been getting the impression for some time now that smartphone games do really well.

"The conversion rate of just over 3% sounds low, but it isn't too dissimilar to other mobile businesses. Zynga, for instance, says just 1.7% of its monthly active users actually pay money for its games, whereas King's conversion rate sits at around 2%."

http://www.gamesindustry.biz/articles/2017-01-04-super-mario-run-generates-usd30m-in-two-weeks-newzoo

The difference is that Zynga, King, Rovio and the others have a huge second stream of income. In-app advertisement.

Besides, it's pretty obvious that Super Mario Run has a higher conversion rate. It even NEEDS that. Simply because people know that it's not F2P and thus won't even download it if they know that they're never going to spend $10 on an app anyway.