Super Mario Run Downloads 90mil: $30mil in revenue

[Barozi]

RolStoppable said:

JRPGfan said:

$30m in revenue?..... how much is profit? half or less?

I thought it would be more than this.

Yeah I wouldnt be surprised if only half of that is actual profit for nintendo.

The good news is it cant have taken much money to develope.

Apple takes a 30% cut of the revenue which leaves Nintendo with $21m of the $30m. Deducting the development costs (certainly below $5m, but I'll use $5m) and marketing budget (likely not more than $1m because Apple themselves are glad to feature Super Mario on their storefront) leaves $15m profit after two weeks. The development costs don't need to be paid off a second time, so any copy sold from here on out will be almost pure profit of $7 a piece.

No marketing at all though?
That's usually a very expensive part. I don't know if they did any TV spots or something like that but they surely had some online or magazine ads.