Either PS finally feels like they are so comfortable up top right now that they no longer feel the need to nit pick when it comes to all the little "who's the man" jabs.
Or
The numbers were so close that PS feels like even if they won, boasting about it really wouldn't look all that good on them. Also possibly some self restraint/control about getting to cocky like with PS2.
The fact that they are leaving the price of PS4 at $249 in NA, makes me think sales were tight in that region.
PS1 - ! - We must build a console that can alert our enemies.
PS2 - @- We must build a console that offers online living room gaming.
PS3 - #- We must build a console that’s powerful, social, costs and does everything.
PS4 - $- We must build a console that’s affordable, charges for services, and pumps out exclusives.
PRO -%-We must build a console that's VR ready, checkerboard upscales, and sells but a fraction of the money printer.
PS5 - ^ -We must build a console that’s a generational cross product, with RT lighting, and price hiking.
PRO -&- We must build a console that Super Res upscales and continues the cost increases.
