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TheLastStarFighter said:
That's a smart price. High for a runner, cheap for a Mario game. Under $10 is still low enough that people will buy it without giving it too much thought. Kid gets new iPhone, begs mom for Mario, she sees it's $9, taps visa. They'll sell 30 million of this without effort no matter what the price is. Might as well make $300 mil instead of 150.

Completely agree. It will sell just aswell at §9.99 as at §4.99 so why not make the extra buck? Nintendo are insanely good at capitalizing their brands.