The Pokemon Company CEO basically confirmed that NX is hybrid

[Acevil]

Ka-pi96 said:

Acevil said:

Actual development is done by GameFreak, but the company is basically management firm for Pokemon. They sort of decide the decision making of where it will go (Not like they actually would go anywhere else, since Nintendo owns a huge part of them and the actual IP itself.)

33% isn`t really a huge part, and is actually the same % that GameFreak owns of them. If GameFreak wanted to make say a home console Pokemon game rather than a handheld one I don`t expect the Pokemon Company would have all that much say in it.

Regardless, the term `make` games for it would still be incorrect since they aren`t actually making them either way.

Nintendo actually owns a bit more than 33% since the own a piece of the third partner as well. However the Pokemon Company does manage the brand, and I have never heard the three partners having issues with the management. 

Also remember Nintendo holds the trademark on the franchise itself.