Are marketing deals, bundles and exclusive content in 3rd party multiplats pointless?

[hunter_alien]

Mike_L said:

vivster said:
Of course they're pointless, that's why they happen so often. If something is pointless and has no benefits then it's only natural that people will repeat it over and over again.

It's the same with micro transactions and preorder bonuses. There are so many of them because they just don't work.

Yeah, bundles do improve advertisement and sales but is it necessary with exclusive content and would it be possible to collborate with several manufacturers and bundle your game with more than 1 console?

Also does it hurt the sales potential of a game like Fallout 4 to market it with a console that has less momentum?

I think at the current moment those marketing campaigns mostly work as a reminder, that it is also comming to the least popular system. People know that most of this games arrive on the PS4 anyways, but they might not be just as informed about the fact that the Xone has them all as well. Same was with the PS3 last generation in the US.