The official Nintendo translation is finally live. You can find it here:
https://www.nintendo.co.jp/ir/en/library/events/160203qa/index.html
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Some fun stuff:
Q4
We have made a number of changes to our corporate structure to gear up for our new ventures. For example, (as I have described before,) where development was split between handheld and home console divisions in the past, we have unified these activities for both hardware and software development, and the exciting new ideas coming from development are evidence of the progress being made as a result of that unification.
To achieve Nintendo-like profits, one important factor will be establishing a solid launch for our NX and smart device businesses. I believe the key to doing this is to allocate our resources appropriately to proceed with hardware and software development on schedule and deliver our products to our consumers in a timely manner.
Q5
[...] is our mission to increase the number of people who have access to Nintendo IP. For example, due to changes in our industry, the proportion of young consumers who are first experiencing games on our systems has been falling. We want to have everyone become familiar with our IP by reaching as many people as possible from an early age within their daily lives. Our long-term strategy is to spark our consumers' interest in playing Nintendo game systems and encouraging continued growth of our games business.
Q6
When I became president, I stated that my role was to continue to proceed on the course that I helped to set with President Iwata and the rest of the management at that time. The ideas of our young employees are also key to our ability to transition to the next generation and to continue to produce exciting ideas. It is important to structure our organization so that these young people can take active roles. We have worked to establish such an organization; one that will allow our employees to reach their full potential in many different areas. It may be difficult to see from outside of the company, but we have made major changes to our organization. For example, our game developers have not had much of a public presence in the past, but we would like to create more and more opportunities for you to get to know them in the future.
As for business strategy, the hardware-software integrated business will remain the core of our game business, but we ensure that we will also expand this to include smart device activity and fuse these businesses into a synergistic whole. “My Nintendo” is a crucial part of this strategy as well. We seek to deepen our relationship with our consumers by having them join the “My Nintendo” program.
What did you find interesting?
