Nintendo FY2015 Q3 Results (3DS: 3.6m, WiiU: 1.87m, Profit)

[PAOerfulone]

I don't think it's so much that they want to make their own hardware and are trying to sell it to consumers, but rather they can't afford to make the hardware that the consumers want from them and keep asking for.
That's because the hardware consumers want is the hardware that Nintendo is going to lose a lot of money off of.
Sony and Microsoft can do it because they have countless other divisions to make money off of to give them profits so that the losses they take on their gaming systems won't have much of an affect on their overall business. Because of this, they're able to go all out with advertisement and pricing so that they can have the biggest userbase and 3rd parties will flock so that they won't have to do so much 1st party games. Plus they get paid licensing for those 3rd party games on their systems, so that when it all adds up, they get that money back.
Nintendo isn't in that position, they're not the big, powerhouse, multimedia franchises that Sony and Microsoft are, if they take a loss on their gaming systems, they take a loss overall, and no gob loads of software will be able to make it up. I mean just look at the whole they dug themselves in from 2011 to 2014 when they were taking losses on the 3DS and Wii U when they first came out. That's why they're doing all these things like mobile gaming, amusement parks, talking about doing movies and TV shows, etc. So that they can be able to do that. I think that NX will be much closer to the type of hardware that consumers want from Nintendo, definitely more so than the Wii U ever was, but they'll still be easing back on it so that they can still profit off of each system sold.
The way I see it is if they establish a foothold and/or are successful in all these other ventures they are going into + NX is successful, then they can really start to loosen up and really go that extra mile on hardware and actually compete with Sony and Microsoft.