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pokoko said:

I've been saying for awhile now that if Nintendo begins developing or publishing "mature content" games then they need a wholly-owned subsidiary that can operate as an alternative publishing wing.  That would keep the name "Nintendo" clean while allowing them to publish whatever they wanted.  Kind of like how Disney wouldn't publish adult content but they owned Miramax, which did publish adult content.  The Nintendo brand itself could remain "family friendly" and they could still bring any stray Devil's Third type games over.

Well they don't have much problem putting the Nintendo logo in games like Bayonetta, Fatal Frame, Eternal Darkness and Conker's Bad Fur Day.