Is Splatoon the hardest Nintendo has ever pushed a new ip?

[curl-6]

Ruler said:
They are marketing a lot but not necessary the right way, like in this commerical
https://m.youtube.com/watch?v=pjPOSKnOftA

Youre a kid now youre squid now

It's memorable, I'll give them that.

For all the wrong reasons.