Two things, Nintendo is very smart in how the use content ID. Nintendo by the way isn't doing anything legally wrong, so you can't say why doesn't someone sue them. Content ID program was implemented for this exact thing.
It is however ethically wrong, because the rest of the industry supports the opposite tactic of letting them be. (Indie companies are made on youtube). However I will say Nintendo is also very smart, in the sense they do allow the popular youtubers to not suffer from their own policies. So Nintendo is being really clever and sort of a dick at the same time.
Add: Joe comes off entitled in the video.









