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naruball said:

I don't think youtube helps as muh as people think it does (though I realize that I could be wrong). 2.2 m views could mean anything, really. You have people looking up videos for x game that they already have or were planning on buying anyway, you have people rewatching the video because they like either the youtuber or the game itself and then you have the trolls who watch to troll the video. Sure, it's a very cheap way to advertise but at the end of the day Ninty's presense in the mainstream is disappearing and that could affect sales of future consoles and games. I think wiiu needs mainstream exposure and it's not getting it like that. 

In their efforts to "win" like you said by making a small profit, I feel like they're becoming irrelevant. They went from having one of the hottest products (wii) to the butt of the joke (it's so easy for especially young people to turn on you; praise ninty for wii and then trash wiiu the next day). We've seen that happen with celebrities as well. Lady Gaga praised as the mesiah of music and then dismissed as soon as her sales started to fall. All this negativity that Ninty is getting because of its sales makes people forget that quality titles are still there. Ads on children's programs and youtube videos are not gonna cut it, if Ninty wants to be a powerful and respected company again.  

All companies have their teams who tell them what and where to advertise. It doesn't mean they're always right. There've been many examples of poor decisions over the years from MS and Sony as well. 

@bolded Number one in terms of what exactly?

The same can be said for television ads. What percentage of people actually care? I'd wager that number is pretty darn low...likely lower than with youtube videos. 

Anyways, I don't think Nintendo is in this position of their own free will. I think their mistakes and miscalculations forced them into this corner, however, the market is fickle. I don't think the reception to the Wii U is going to effect whatever they put out next in a large way (assuming they leave the "Wii" name behind). It will be difficult getting third parties, but I think there is a fairly large chunk of the consumer base willing to buy Nintendo consoles, but just not interested in the Wii U. Nintendo will have to do a lot of things right to turn things around, but it is possible.

"Commercials were rated in different categories such as persuasion, likeability, information, attention, change, relevance, desire and watchability."

This was to say that Nintendos commercials are often not bad commercials, just because the gamer population (who probably wont be influenced by a 30 sec tv spot anyways) doesn't like them.