ironmanDX said:
Dr.Henry_Killinger said:
Areym said:
Veteran or not, the man did horrible job at representing the xbox brand and MS (on the year of the reveal, not sure about before then) with some of the stupid shit he pulled out, most noticeably, the buy a 360 crap. |
One bad day, putting his head on the line saying things the company agreed on forfeits his entire history in the industry?
Mattrick was just a scapegoat, he was representing the beliefs of the Xbox brand at the time, but people seem to think his dismisal meant Xbox is going in a new direction.
It was Xbox who said "Don't have internet, buy a 360." Mattrick was just the messenger.
They knew he was going to Zynga so he was the scapegoat. You still have the friggen ceo flat out saying its non essential, any one with any knownledge of how PR works knows thats the equivalent of saying its not important to us/ we don't care about it.
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Your translation is terrible. It means nothing of the sort. Come on man. They're not investing billions just because it isn't important. You know better than that.
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That's the nature of PR, its for investors, and regardless of what they{Microsoft/Xbox Division or w.e its called} actually think, investors don't want Xbox to be a focus of Microsoft. It wasn't meant for the media for the very reason that it would be translated that way. PR is not like normal talk, what you say is what you mean, and every single letter of what you say will be analyzed.
Even if Satela Omitted Xbox from his speech in PR, it would've been considered disassociation by omission, but even that would be better then saying its not core. Granted a news week especially on the internet is typically not long. But it is surely not helping, and its definetly not positive.
In this day and age, with the Internet, ignorance is a choice! And they're still choosing Ignorance! - Dr. Filthy Frank
