Microsoft CEO Nadella: don't confuse Xbox with company's "core"

[Dr.Henry_Killinger]

Machiavellian said:

Dr.Henry_Killinger said:

Machiavellian said:

loy310 said:
Game media is just selective with his comments. But in reality the whole context of what he is say is entirely different than what's being feed to us.

Ahhh, somebody who actually read the whole damn memo instead of the selective pieces that some no named website decided to take out to support there blog hits.  Really seems like there are a lot of sheep in this world.  Always willing to be fed information but never taking the time to actually research that info before making or forming an opinion.  I guess its too much work and people love being led.

The context doesn't matter.

To say they are distancing it from the core, rather then saying they are focusing on thier core and simply omitting the mention of Xbox, he's harming the brand. As a gamer, this is anything but comforting. As an investor, it only furthers the case to drop it. 

As far as games are concerned, Xbox out prioritizes Microsoft.

It's funny many of those who claim PlayStation would be fine without Sony (not saying it was you but instead making a general claim), are now defending Microsoft at the cost of Xbox. So much for consistency.

Anytime anyone tells me context doesn't matter I have to raise an eyebrow.  Its a clear sign that you are selectively taken what you want to hear and dismissing the rest.

@BOLDED:  Not buying it.  A business unit does not have to be a core function of a corporation to get support.  The Xbox division will never be a core division of MS because they are not a consumer hardware company.  Consoles do not sell on the same level as mobile phones, Office, OS or their cloud platform.  Consoles does not sell on the same level as their server software or development software either.  Are you telling me you rather have the CEO blow sunshine up your butt or tell it plain and simple.  "Xbox not core but its still integral to our business".  Thats basically what he said.  The Xbox division connects a lot of stuff they are trying to do and it also have benefits within their core units.

That's is fine but that's not really relevant, I'm criticiting his PR. 

@2ndBolded:  I am 100% sure you would never find such statements from me even during all the doom and gloom during the PS3 era.  This is how I look at the Xbox division in MS business stragety.  It allow them to sell just about all their services to consumers.  From music, TV and Movies purchase as well as rentals, games either retail or indie.  Its a platform for development which means you sell your tools like Visual Studio.  Its a place to leverage your cloud platform Azure.  Giving developers and publishers access to free dedicated servers is a way for them to get those same people to use Azure for their business.

Parenthesis.

When it all comes down to it, people are getting silly over the term core business unit as if that means MS will suddenly drop the Xbox.  Was Skype, Visual Studio, SQL Server etc considered as core.  All of these units work together within a large corporation like MS but they do not have to be core business units to get funding and support.  There are certain areas you need to lead and others you need to innovate and others you need to have a present in.

Pay attention to what I'm saying here, it doesn't matter if Xbox is core, what I'm criticiting is the structure of his memo. Which has been publized and thus is now PR. Therefore: The bolded should have been omitted. Simply not mentioning, Xbox in second paragraph, would've mean the same thing but not downplay the Xbox brand's importance to MS.

`“I want us to be comfortable to be proud of Xbox, to give it the air cover of Microsoft, but at the same time not confuse it with our core.”

"At our core, Microsoft is the productivity and platform company for the mobile-first and cloud-first world. We will reinvent productivity to empower every person and every organization on the planet to do more and achieve more.”

Furthermore, as a Gamer, The only part of MS that I'm concerned with is Xbox and how MS affects Xbox. This is not a move that favors Xbox. MS could asplode, yesterday, and as a gamer I wouldn't care as long as Xbox wasn't affected. As a Window's user however, I'd flip.