Well if you act as if your game is only on Playstation or if you tell owners of other systems that they get less content for the same price it's no wonder that people on other systems don't buy your games so much. Isn't that the reason why Sony pays Ubisoft to do that? Otherwise these payments would be totally useless.
I said that before, advertisement isn't there for nothing and if you don't advertise your game enough on other platforms, owners of these platforms will care less about your games. That's especially the case for new franchises where you have to let the average Joe know about your game first and let him think it's something special. Not so much if a console has already 5 games of that franchise and only the sixth game will get exclusive advertisement but for a game like Watch Dogs it makes a big difference.
Not to forget the gap in console sales obviously.
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