Will Mario Kart toys in Happy Meals push more units?

[KLXVER]

OMGitsBlake3one6 said:

This is horrible marketing! the time spent on any Happy Meals toy is 15 minutes tops, after that the kids plays with something else.

Nintendo save your money and spend it on... umm something like tv commercials!

I doubt Nintendo spent alot of money on this... They just said yes to someone asking them to use their characters probably...