Amiibo is going to make the holiday season awfully interesting.

[Mnementh]

Wiped said:
I think something everyone here has missed is the chip inside the amiibo figures. They let you send data back to the figures! That means that you could fight in Smash, and record your stats - wins, losses, etc, and maybe even customise certain stats , then pop the data back to the figure, and take it round to a friends house for Smash battles.

"Want to play Smash? Are you picking Mario?
"No, I'm using *my* Mario... Pulls out figure and puts it on pad.

It's like having a memory card with your own personal fighter on it, but so much more imaginative. It's gonna be a big deal.

Exactly, this as explained in detail in the video with Trinen. And it is so awesome.