| sales2099 said: Just because they can afford to take a hit, doesn't mean they should. They want to keep the Xbox division in the black, not take it back to its red ink days, despite them having billions to pad the losses. It is about being sustainable, not being reckless. |
With the Kinect bundled at 399, assuming the Kinect is 75$ (IHS), MS would have to sell 13 million of these SKUs before incuring 1 billion in losses.
50 million SKUs would only be 3 billion in losses, and by that point manufacturing prices would drop significantly.
Considering the fact that the XB1 is first place in software sales, why couldn't that 75$ loss per console easily be made up in the sale of 2-3 games?
Its not only affordable, but easily sustainable especially for MS.
You're the one that made the point about MS throwing their money around to win in a war of attrition, and yet giving away the Kinect is one of the cheapest ways to secure a true advantage against the PS4. Now its simply a matter of preference, doesn't matter how advanced the Kinect 2.0 is when the competition has something that can do the same thing and both are optional anyway.
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