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Does depend on how it's used.

Imagine if the only way to get Pikachu (other than using the Pokémon Bank) into the new Pokemon games was to scan in his figure. Now do the same for other fan favourite Pokemons. Package the NFP disk with the game and make it so you choose your starter via a figurine so that everyone with the game can scan in character.

Now release a free/dirt cheap Stadium game on the Wii U. Call it NFP Fighters or similar, people then scan in their models and their stats are used to fight Pokémon style battles (I'd argue that this idea should be free and be compatible with all models, regardless of which game they're designed for). That increases the value proposition of the toy and creates a "John has a Wii U, lets play round his and take our Nintendo toys to play on his TV" scenario in the playground.

I strongly think that the keystone NFP game on the Wii U this year will be similar to Disney Infinity in that it will primarily be a creativity suite, but with a healthy batch of minigames involved. In fact, calling it now: Nintendo Land 2.