| Hamister said: Nintendo's next problem, and their absolute BIGGEST problem as I see it, is to keep retailers onboard long enough to introduce the new business strategy to the market. This problem isn't even adressed in their new strategy, which is alarming. I believe it'll be a costly affair to keep retailers interested in a product that doesn't sell. Quite frankly I'm not so sure it's even possible. This is the true achilles heel of Nintendo seen in a short term perspective. |
Good insight, and that's the next problem. I dabbled briefly on a possible solution here.
Every mayor entertainment company is opening their own shops to interact with the client. Be it retail or online. Apple, Microsoft and recently Samsung has started. Nintendo should aim to do it at least digitally, then they could sell their hardware and software by themselves.
This could be too costly to set up from scratch for Nintendo. But Nintendo already has some (http://store.nintendo.com for example), and they should expand to more countries similarly to what they are doing in the UK http://store.nintendo.co.uk which I think is done in collaboration with the Hut Group. They could also try make deals with Rakuten or even Amazon (in Europe everything seems fine, but America...)
