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X360 hade a year headstart and was much cheaper. It also got to a affordable pricelevel much sooner.(there were X360 arcade deals as low as $150 while ps3 was still around $350-$400). X360 made a killing during the holidays in the U.S.

I still believe Playstation is the stronger brand though even in the U.S. although their really close their. However with PS4 being $100 cheaper PS4 should take the lead pretty easily in the U.S.