Gameplay only ads is outdated IMO. It's an old concept for the 1990s before people had broadband internet.
Game marketing today is all about the image you want to create and what it says about your brand. Which actually takes some skill to pull off.
Even the "Wii Would Like To Play" ads which were genuinely good had very little gameplay, it was about conveying the uniqueness of the experience with everyday people. And even those spots not coincidentally centered more around adults.
One of the problems with branding your console "for kids", is kids don't even want it, lol. Kids once they get to about age 9/10 want to be playing what their older brother or the kids in high school think is "cool". I think NOA is simply out to lunch on this one. Which is a shame because they really don't have any other responsibility given to them but to make sure the marketing on their end is decent.
For the Wii U, Mario 3D World is their best game of the year and really they've done jack all marketing any one of their other Wii U products, and this is the best ad they come up with? For shame, NOA, for shame. Step your freaking game up.
