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Yeah you have to watch Disney Channel or Cartoon Network to see any Nintendo commercials, NOA doesn't advertise outside of kids channels any more.

Contrast that with the PS4/XB1 launches, I've seen that "It's a Perfect Day" PS4 spot like 30+ times over the past month and the "join Spock/giant mech/Roman warriors" XB1 commercial like 15-20 times.