In the short term...
-Phase out Basic and Deluxe bundles and replace them with a more streamlined single bundle for $350. 16gb storage with NSMBU and Nintendoland pre-installed. Transition to a paid service for online multiplayer for $5 a month that provides access to special offers or other premium services. Initiate a marketing push starting with the release of WW HD.
-Start promoting third-party releases. Build some good will by providing special offers or incentives to customers for buying non-Nintendo games (like, for instance, a period of free online multiplayer with purchase of COD or a $5-10 discount on Super Mario 3D World with the purchase of Rayman Legends).
-If economically feasible, drop the price of the Wii U.
-Start throwing money at farther-off projects (Zelda U, for instance) and try to expedite them.
In the long term...
-Would largely depend on how successful the short-term proposal was. If third-parties get on board, and stay on-board, start gearing future systems to be easier to develop for, and take into account feedback from third-parties. If not, double-down on first-party. Use some of that money in the bank to expand the number of studios to take up third-party slack. Focus on more, smaller, and lower-budget games for those new studios and put them to work filling in the gaps between big releases. Branch out, and potentially bring in indie developers with incentives to publish exclusive titles.
-Keep with Nintendo Directs and other consumer-focused initiatives, but go back to an on-stage E3 in the coming years, albeit scaled-down. Also, look into keeping a finger on the pulse of the fanbase, and make sure to be responsive to consumers; potentially hire some PR people to look into that so as to be more quick-footed and attentive in responding.
-Start branching out into third-party publishing, but with new IP only. Do not put larger/established franchises on competing platforms, and start publishing exclusively those that become truly successful.
I believe in honesty, civility, generosity, practicality, and impartiality.
