| phenom08 said: @famousringo Which company has been able to live up to pass successes? @Soundwave Its funny everytime I walk into gamestop I see pre teens with 360 games lol. But ok I'm sure you believe majority of video games aren't played by children still. |
That's kind of the point though, marketing to kids doesn't work, because even kids don't like things that are marketed in a "childish" manner. A lot of kids, especially by the time they hit 11/12 years old want what they percieve as what older teenagers are playing. I'm sure we have all experienced this ourselves or seen it with relatives, especially young boys.
I remember Phil Harrison when he was at Sony saying they basically based all their marketing for Playstation on the "rule of 19", meaning that anyone under the age of 19 (like say a 12 year old) really wants to be 19. And when you're 27 and married with kids, with regards to gaming you want to be 19 again too.
So Sony focused all their marketing efforts on the average 19 year old, and to a large degree, I think they are onto to something with that.
You're right everytime I walk into a gamestop most kids above the age of 10 are clamoured around the 360 or PS3 area.
