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Soundwave on 15 July 2013
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TheLastStarFighter said:
Soundwave said:
Nintendo has been marketing to kids primarily with the Wii U and 3DS for sure in North America.

Not only do most of their recent ads primarily feature a kid, but also with stuff like Reggie saying NOA won't sell white/black/silver model 3DS' because their sales data shows those more "adult" colors don't sell, whereas red and blue do for the XL.

Also, I was wondering why I never saw any Nintendo commercials on TV anymore ... until I went over to my friends house to baby sit my goddaughter ... the ads run on Cartoon Network and Nickeldeon and other kids networks.

Apparently though Nintendo on the Japanese side is the one micromanaging Nintendo's marketing here too, so they probably are looking at their sales data and concluding its better to focus on kids. I think they may be conceeding that Sony/MS have locked up the teenager/adult crowd once the Wii Sports/Fit crazes fizzled out.

Not really.  They have some great 3DS ads targeting adults and late teens:

http://www.youtube.com/watch?v=ANHXM6iviVU

http://www.youtube.com/watch?v=nUoVIJdW7-Y

http://www.youtube.com/watch?v=LLFoNe9iD-I

http://www.youtube.com/watch?v=E0uBqg0Vo6A

 

But with Wii U they are really dropping the ball and going with a kid focus.  I think it's dumb.


The Penelope Cruz ads were for Europe not North America. The NSMB2 spot for North America features kids primarily:

https://www.youtube.com/watch?v=xMuLzRxrNYI

The Diana Agron one I feel like is aimed at young teens/the Disney Channel crowd.

The one with the Community actor is legitimately aimed at an older crowd, but it's an older web-centric spot meant for the internet I believe. It's also an older spot.

This is their recent big 3DS marketing push for Luigi's Mansion 2:

https://www.youtube.com/watch?v=FMNO_Zd-ipI

Also I'm not sure if you are in the US, but Nintendo's TV ads pretty much run exclusively on kids networks like Cartoon Network and Nickeldeon here, which is also another clear sign as to who they are marketing to. It ain't teenagers/adults for the most part.