Nintendo has been marketing to kids primarily with the Wii U and 3DS for sure in North America.
Not only do most of their recent ads primarily feature a kid, but also with stuff like Reggie saying NOA won't sell white/black/silver model 3DS' because their sales data shows those more "adult" colors don't sell, whereas red and blue do for the XL.
Also, I was wondering why I never saw any Nintendo commercials on TV anymore ... until I went over to my friends house to baby sit my goddaughter ... the ads run on Cartoon Network and Nickeldeon and other kids networks.
Apparently though Nintendo on the Japanese side is the one micromanaging Nintendo's marketing here too, so they probably are looking at their sales data and concluding its better to focus on kids. I think they may be conceeding that Sony/MS have locked up the teenager/adult crowd once the Wii Sports/Fit crazes fizzled out.
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