Is Ubisoft lying about ZombiU?

[darkknightkryta]

Viper1 said:

darkknightkryta said:

It most likely is though.  I can only really speak about Square Enix games since I looked into their financial statements, but the reason Hitman, Tomb Raider, and Deus Ex wasn't profitable was because of that retailer insurance.  I don't see why other publishers don't make those deals with retailers, it lets them stuff channels.  I actually see games hit the bargain bin way faster now than they did back in the PSX/N64 days.  Back then a game stayed full pirce until it became a greatest hit and if it didn't, it just got discontinued.  From what I know Nintendo doesn't do that which is why their games stay full price until they cut the price themselves.

True, Square Enix did engage in price protection rebates but Ubisoft has not.  SE engaged in that pricing scheme because they believed they would make up the difference via DLC.  Definitely a gamble that didn't pay off.

But we don't know if Ubisoft had price protection or not.  Assassin's Creed doesn't need it, nor do most of their bigger titles, but that's not to say they don't have protection in place.  Or maybe they had to with Zombie U since it's a new IP on an uncertain console.  I doubt Gamestop would just take large volume of copies without the safety net of discounting.  We ultimately don't know and if the title has been discounted soon after launch, they most likely did.