Zkuq on 06 July 2013
I believe a new IP is, by definition, something that has a new name and doesn't have the recognition of an old brand. Whether that's new or innovative is another thing but the tenth Mario spin-off isn't a new IP. It may have a new name but it still carries on with Mario's brand recognition. That said, I believe you can have an old universe if you add enough new to make it different and then call it a new IP. For example, you can take the Mario universe and have Mario and guys in the game but you have to push them to the background and not the front. You must have something new taking the lead. Then you can call it a new IP.
