My wife and I took my dad out to dinner and to see Man of Steel for Father's Day. When we got to the theater after dinner, the 2D showing was sold out and we had to get tickets for 3D instead. None of us enjoyed it or were wowed by the 3D in any way. While exiting the theater, I overheard one gentlemen ask his friend, "So was the 3D worth it?" His friend replied, "Oh definitely, it's like seeing an entirely different movie!" Which prompted me to ask my wife, "So if you see it in 2D, do they play the movie in black and white or something?" According to Box Office Mojo: "3D accounted for 41 percent of sales, which made this another unimpressive weekend for the format."
It must not be expensive to add in the 3D effects, and the movie studios are just using it as a way to nearly double the ticket prices on consumers. Because, I cannot fathom any other reason for why they are pushing a format that on most films accounts for less than 30% of overall ticket sales. I mean, they put out a version of "The Great Gatsby" in 3D. The Great Gatsby! Who's paying extra to watch people "talk" in 3D?? Again, citing Box Office Mojo: "The only noticeable negative for Gatsby was the poor 3D performance—only 33 percent of the weekend gross came from 3D showings, which is an incredibly low figure for a live-action movie."
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