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cunger said:

I largely agree for story based games but when it is a gameplay based game and you vastly change the gameplay fun element in future releases of a game it doesn't make a difference.

Plus.. Nintendo does create new IP like Wii Sports, Pikmin, Wii Fit, Xenoblade, Project X, The Wonderfull 101...   I know peeps are gonna be like Wonderfull 101 isn't made by Nintendo but there are many examples of Sony doing this and nobody cares. Sony doesn't own the studio making The Order for example as that dev made a wii game too. But who cares. If you publish and fund a game for your console it's first party.

I know, but some people are craving for a new IP from the house that Mario built (or from the house that built Mario :P). I personally couldn't care too much as long as my tastes are met with Smash, pikmin and 3D Mario (even 3DW). 

I still agree with your 1st party is 1st party argument though.