UK Top 40. 25th May 2013

[foodfather]

tontus said:

foodfather said:
360 titles on top. Nice.

I am very confused on my Gears J hasn't been half price yet. Its been out for over 2 months and its still around �35.

GOWA received another massive price cut this week. You can pick it up for around �16, which explains why its still in the top 10.

Let's not kid ourselves, both games underperformed but there's no need to fabricate reasons God of War: Ascension is still holding up so well weeks after its official price cut. It didn't receive another massive price cut this week, it's official price has been £19.99 for the past 2 weeks. It ranges from £15-£25. It's holding up due to its cheap price + good word of mouth.

Gears of War: Judgment can be picked up for at least £20 nowadays, do you really think people are paying around £35 for it when it can be found elsewhere much cheaper. It's selling for £20-£30 and due to extremely poor word of mouth even with a price cut it won't improve much.

Looks like is coming from you. Big market share retailers (Amazon, Game, Tesco) have Gears at over £30. GOWA has been below £30 for nearly two months. From the last three weeks, its been widely available for well under £20...

http://www.hotukdeals.com/deals/god-war-ascension-ps3-19-99-amazon-co-uk-1546767

Since Gears J hasn't had an official price cut, it sold fine.

You don't seem to know how price cuts work...

Company ships units. Retailer sells the units.

If sales of X game are low, the retailer is not able able to move enough units and order new units. 

Therefore, the only way it moves units are by selling the game at a discount (which happened to GOWA very quickly) so more units can be ordered. 

Retails dont just discount something if sales are low... they have to be low in relation to shipments. 

Its only small websites like simply games or shopto with small warehoused that have put gears on sale.