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Conegamer said:
A single store dropping price =/= official price change.

Now, if Nintendo were to advertise some games and make it this price (or around it) officially, expect to see them flying off the shelves. As it is, probably just a loss leader promotion.

Nintendo hasn't set an official price in Europe though. Not sure if they can simply change it, especially considered that many retailers have still some stock from the holiday season.

While this is indeed a special offer, it's not thaaat far from the majority of retail prices for the Wii U within the Eurozone. However it's a huge drop compared to the (inofficial) launch price - £100 off. (Basic SKU 40% cheaper, Premium SKU 33% cheaper compared to launch)