S.Peelman said:
Honestly I think 'casuals' only pay attention to tv-advertisements. They don't read the 'gaming' section in magazines or the newspaper. |
They do. Reviews/previews sections are quite popular, and if the news is big enough it will get an advert on the front page. Theyre usually bundled in with movies or music, but E3 tends to get a fairly decent push.
I remember Wonderbook being quite big with British media last year.
Also, radio.
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