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Train wreck said:

ding ding ding... Duke Nukem, the upcoming the last guardian, Final Fantasy Versus, Aliens CM, GT5 to a certain extent...all these games needed time constraints or should have been cancelled, instead they balloned cost and time wise and resulted in two games being awful, one being the lowest rated in its history (even though itll will sell on par with its predecessors) and  two with the jury still out...

Yep. There are numerous examples of poor management. At least with GT5, they had GT5:Prologue to bring money in to fund it. Duke and Aliens were disasters and The Last Guardian is one of the biggest fuckups in the history of game development.

Versus is likely to never make back what its gonna cost (Im betting a budget of $200M+) and I think a large part of the blame here goes to Wada again. He allowed the company to release a broken MMO (All SE's devtime/resources went into getting it fixed) and continued the releases of a game the fanbase simply doesnt want (FFXIII). I fully expect Versus to become XV, just so it doesnt have the "XIII" drawback that will come with it, while Lightning Returns will bomb.

Eugh. I really hate how Square Enix have treated Final Fantasy this generation.

osed125 said:

Other than that, marketing is raising cost way too much. Heck you have CoD which is "cheap" to make ($40-$50 million) at least compare to some other games, but has a marketing budget of $200 million. The image that says that marketing is 7% of the total game cost is kind of wrong (well is from 2006 after all). Tim Schafer said: "Nowadays, a huge portion of a game's budget resides in marketing, in fact, for some games, 200% of the budget will go into marketing while the game itself will cost anywhere between $10 and $20 million to actually design and produce."

So yeah marketing is also one of the biggest problems. But marketing is something that you can't really avoid if you want your game to be successful.

IMO, the best kind of marketing you can get is word of mouth. They key to a positive word of mouth is to make a good game. Look at games like Demon's Souls, Valkyria Chronicles or for the best possible example - Wii Sports.

Yeah, it helps to have your game plastered down the side of a building. It helps a lot. But if people buy your game day 1 on hype and it ends up being one of the biggest disappointments of the generation (Were back to FFXIII here), then it will have a really bad affect on your game and sequels. FFXIII on PS3 actually had a higher Week 1, launches aligned, than what XIII-2 has sold on PS3 LTD. Same with the 360 versions. The legs were awful and the follow up did rubbish too.