As I said before: of the upcoming consoles not from the big three only the OUYA looks as it could have some success (and with success I mean sell more than 1 million). They get two things right: price and games targeted at the platform. The OUYA-makers seemingly got it, that it isn't enough to allow Android-games to run on the machine. This interview also shows the commitment the team has towards indie-devs. That is a really good sign for the device.
Who may buy it? I see it as some bridge-console. Gamers on mobile phones and tablets who start to invest more and more time might be interested to play the games on a HDTV at home. And then start to get interested in more time-consuming games. They are probably afraid of complicated games with deep story and hour-long tutorials. They seem themself more as casual gamers, who don't want to invest much time into LEARNING a game, but that are willing to invest time to play a game. I see the OUYA as the right choice for these.
Another group might be former hardcore-gamers who are bored by the ongoing race for even more power (an interesting thing about more and more power: http://what-if.xkcd.com/13/ ). They have fun with the good old games but are not interested in the same gameplay over and over with more enemies, better graphics, more effects and so on. They are more interested in scaling a bit back, have fun with good old games and quirky fresh ideas. The Ouya might also the right thing for this group.
And it is cheap, to be a minor risk to purchasers.
I probably will buy one, because I'm a programmer and like the idea to program something little for a console-like platform. That will be a different experience, than programming for PC. Also it will provide some games and might be a good enhancement to one of the consoles of the big three.
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