Its mostly thanks to ZBrush, that program is so easy to use that it makes mesh/polygon sculpting more fun than work (like Blender and 3DS Max)
I am actually looking forward to this game so I can see what they have done with the designs, the program is $699 but so far, seeing it in action, and trying it myself, I think its very much worth it, if you are designing 3D models (for games or just for fun too)
I love 3D modeling, I just suck bad at texturing (can't draw 2D textures, except stick figures
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