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BengaBenga said:
What people don´t seem to understand that in order to spend 1 billion on the acquisition of a company, the shareholders want to see that money back wihin a reasonable amount of time. It´s not like: Hey Sega is cheap let´s buy, cause then Sonic will be exclusive.

I doubt that the SEGA franchises, because that´s their main asset, will give enough Return On Investment for either of the companies.

For Microsoft it would be even less likely than for Nintendo. Their core business isn´t gaming but operating systems and internet. Also: the demographic of the Xbox not very compatible with Sega´s main franchises. Besides that, Sega will be worth a lot less once it´s unable to divest investments over different platforms. Sega in Microsofts hands can´t make games for Sony and Nintendo platforms anymore, meaning less revenue. How can Microsoft earn a billion on Sega franchise when the only platform will be 360?

For Nintendo this is less of an issue, since they own two platforms and the demographic for Sega´s biggest franchise suits better, but still, Nintendo doesn´t NEED Sega franchises. Yakuza, Phantasy Star and Skies of Arcadia are nice franchises, but you won´t earn a billion of those.


With the way MS has been letting games go to the DS I think they would still have a good chance at getting Sega profitable.



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