By using this site, you agree to our Privacy Policy and our Terms of Use. Close
Barozi on 10 November 2012
Edit Thread
VGKing said:
Barozi said:
That's why many thought NPD numbers were wrong.

How can NPD be wrong though?
I heard they only estimated Walmart sales, are they tracking them now?

uhm I think they started tracking them shortly before last Christmas. Though knowing NPD the holidays could've been stealth adjustments like they do sometimes.
Still NPD is the most unreliable of the popular tracking services. European and Japanese numbers are far more accurate.

It's just that everyone and their mother expected much higher sales (including analysts) and NPD was the only one which showed a decline or at the very least stagnating numbers from November to December.


EDIT: Well that was wrong. NPD started tracking Walmart since June 2012.