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badgenome said:

Lazy headline aside, "gimmick" might not be the right word but he has something of a point. Leaderboards, social sites, achievements, etc. are all ways to make the kind of pure single-player game that arose because of the proliferation of home gaming systems into a sort of multiplayer experience without resorting to shoehorning in PVP.


Never the less its a terrible choice of words

 

IMO single player games are the art part of gaming, that multiplayer experiences rarely achieve. Multiplayer is like the huge blockbuster movie, you watch with your friends, while single player is that lone DVD nobody wants to watch it with you, because its boring...



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