fifa has some competition with pro evolution soccer, that isn't so much competition atm but it was last gen when pro evolution soccer was the favourite football game for many many people. then you shouldn't forget that, just because "european football" is beloved on the whole planet, the game won't get sales of the whole planet. it's not as if there would be many ps3/360 in africa, many south american countries or asia/eastern europe.
35 of 68 million xbox 360 and 22 of 66 million ps3 consoles were sold only in usa. that means more than every second 360 and every third ps3 was sold in usa, the market for madden games. then you have the consoles sold in japan and few other countries with not so much interest in fifa games which you also have to take away from the consoles not sold in usa.
so in reality, the potential market for madden games is maybe even bigger as the market for fifa games and madden games have the monoply for that sport, fifa has to share sales with other football games.
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