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MS really needs to step up. Token special edition consoles and lame live action trailers will only get you so far.

They need to show a proper cinematic trailer with new footage and things Halo fans have never seen before, wether it shows off gameplay, weaponary or graphics. Activition have showed some jaw dropping footage of Blops II and they haven't even showed much multiplayer yet. Something like Halo 4 needs big reveals and updates for months leading up to its launch.

Friends who work in the cinema have said Blops II trailers are being linked with every major action movie release from TDR to Expendbales II, yet they have no word from MS. MS releasing Halo 4 in the same window as Blops II was a real gutsy move, but judging by the quality of their promotion, it seems rather dumb now.