All the talk about the US market for the 360 is referring to its reliance on it, since it is its largest market if the 360 lost sales momentum there it would mean it would lose its overall sales momentum. I'm not saying the 360 will stop selling in the US all of the sudden, but it is a possibility that they are reaching a saturation point for the demand on the system. At least enough so that it could lose market share this year. Perhaps the Wii is a good indicator of a potential saturation point for a games console? The wii dropped ~30% in sales the last two years when at the same ~39 million mark the 360 is at. IF the same was to occur to 360 they would only sell ~5.5 in the US this year and ~3.5 million the year after. Essentially maxing out at around 50 million over time similarly to how the Wii is.
I'm not saying its happening, but saturation does occur in markets. The 360 will lose their lion's share of sales, or about 50% of their yearly sales will drop 30% a year. Since PS3 has only sold 25 million in the US they could potentially be farther from a saturation point, if the Wii is the indicator. Of course the total console sales could be the indicator, the current 113 million consoles on the market could mean saturation for the demand on all consoles, but as PS3 has reached the hands of the fewest number of consumers it is the console most likely to continue to be picked up. Anyway, the PS3 doesn't hold 50% of its market in the US, about 40% or less, so it has less to lose from saturation in the US than the 360 does. Having multiple markets creates strength for sales while holding to one or two creates fragility. With this years interesting first half sales, we could be seeing a shift in the markets behavior.
Before the PS3 everyone was nice to me :(
