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Rhonin the wizard said:

Since when do retailers earn 70% of the price of a game?


Since Valve said so !

So actually according to this:
http://latimesblogs.latimes.com/.a/6a00d8341c630a53ef0120a8b7438c970b-600wi
there is no big difference (obviously no platform royalties for PC games). Valve gets more than a retailer, publisher gets slightly more on Steam compared to retail.