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If Sony even remotely thought they had won they would have tooted their own horn. MS tooted theirs because they knew they had the numbers to back it up. The fact that Sony hasn't tried to claim winning numbers means MS was right. Everyone on the outside of the industry is just going by guesses and estimates based on polls and fuzzy tracking systems. MS knows what they've sold because they track it internally through their distributors and retailers, just like Sony does. If Sony had beat MS, they would have claimed it. MS claimed it and Sony didn't because they both know it's true.