Pemalite said:
Apple doesn't really get down and dirty with Developers and Manufacturers and supports them in the way that Microsoft does. |
the A5 is heavily modded by apple and is a custom core with rights bought from the arm consortium (the get a discount for being on the board of the old AIM group that headed up powerpc and risc instruction set development which is where arm comes form), they bought the company Intrinsity to do this a few years back (that company made chips for cruise missiles - * edit * correction P.A semi handled that , also a company apple bought to work on semis *end edit*)
you have to approach apple a bit differently, they use the massive cash hoard to buy hardware and help build factories for their manufacturers (the 6 billion upfront to sammy for a factory to use tech no one else had and sammy would not have built otherwise) generally locking up exclusivity or a giant % of production volume guaranteed for a period of time. another example would be the machined cases apple fronted the costs for lathe and development of the lath but the supplier owns it and can use it with other clients after a set amount of time. apples R&D is not just in its R&D costs but also in its parts contracts
Id say apple has made some quality acquisitions starting with NeXT (NeXTSTeP OS) and then modified with a look to UI and industrial design (and used the acquisition talent in programing ) to drive the change.
I think MS biggest fault is understanding its own UIs and how people use them, or misinterpreting the data… god i hate the new metro UI in xbox i miss blades and NXT at this point, so much of a pain to use now. and the whole kin fiasco. honestly i worry about the 360 MS attempt to shoe horn it into the phone/os world and removing the father of the box in favor of the girl who handled the metro UI on 360 for the 720 launch
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