Sony’s TV division has lost over 500 Billion yen since 2004

[Goddbless]

Galaki said:

NiKKoM said:

Goddbless said:
Looking at this it would seem like a no-brainer to drop the t.v. division. There has to be some explanation why they're so steadfast in keeping it.

cause it honorable not to fire your employees... that's how the japanese think.. a job is for life..

Because the 2004 CEO sees it turning profit in 2005.

Because the 2005 CEO sees it turning profit in 2006.

Because the 2006 CEO sees it turning profit in 2007.

Because the 2007 CEO sees it turning profit in 2008.

Because the 2008 CEO sees it turning profit in 2009.

Because the 2009 CEO sees it turning profit in 2010.

Because the 2010 CEO sees it turning profit in 2011.

The biggest problem is that they no longer manufacture their own TV's. They are rebanded from Samsung, LG, etc., their direct competitors. They ended up having to price theirs higher, too, since they didn't make their own and all that.

It's likely that the temporary gain initially blinded them into shutter their own manufacturing plants and R&D.

There has to be some point where you fold or risk going all in with no chance of winning.