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snakenobi said:

so EA would have to spend that much to even contend against MW3,$50 is way too low.it would atleast have to be upwards of $100million


http://www.gamespot.com/xbox360/action/battlefield-3/news/6323532/battlefield-3-could-have-50-million-marketing-budget-analyst

 

EA's CEO just clarified on their fiscal call that he meant CoD + Battlefield 3 combined would be over $100 million, not that Battlefield 3 would.