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A203D said:

I think the point is Barozi, that a AAA game like Gears sold 6 mil, and ME2 despite being the best game of the year and quite possibily the best game in the consoles library has sold a mere 2 mil copies.

OT. i'm guessing the series has done okay on the PC, clearly Bioware had bigger plans for the series which is why they released it on the PS3. and i think they did mention recently how selling 10 mil copies quantifies as a huge hit. which is probabily why ME 2 is said to be more 'accessible' with the removal of many RPG customisation opitions; in order to appeal to the more causal fanbase.

so why didnt it work??

i'm guessing that the 360 fans just wernt interested. no sand box, no multiplayer, it just hasnt been the huge hit it couldve been. and the Bioware have learned from their mistake and now decided to go multiplatform.

The obvious reason for that is, that it's a WRPG and singleplayer only. Totally not comparable to Gears of War.
It's not the 360 fans' fault, it's the fault of every gamer since those games in general simply don't sell as well as multiplayer orientated games or Final Fantasy.
It will cross 3m eventually and then be in touch with two of the best games ever made. Oblivion and Fallout 3. So it's doing really well.
and the first Mass Effect also did really well.