Game Informer: Multiple Sources confirm new HD console at E3 for Nintendo

[Carl]

Wagram said:

I fail how too see a new console is automatically an E3 win. The Wii lineup is ass at the moment. Good chance the Wii 2 or we will be the same if not worse.

Best publicity usually = E3 win.

That's what E3 is all about. Showing off/revealing your new products. If you reveal new hardware, you get a LOT of publicity.